Labels & Auto-Labels

Scenario: You have 500 conversations and need to find all "Support requests" instantly. With labels and AI auto-labeling, Spun categorizes every incoming message automatically — you just review and approve.

Prerequisites

• Any Spun plan (labels are available on all plans)
• AI auto-labeling uses tokens from your AI allowance

Creating labels

1. Open the Labels panel from the sidebar.
2. Click "+ New Label".
3. Name it (e.g., "Support", "VIP", "Hot Lead").
4. Choose a color and optional emoji icon.
5. Save.

Applying labels manually

• Single chat: Right-click a conversation → Apply Label, or use the label icon in the chat header.
• Multiple chats: Select several conversations (checkbox mode) → Bulk Actions → Apply Label.
• From contact drawer: Open contact details → Labels section → Add/remove.

AI Auto-Labeling

Let AI categorize new messages automatically:

1. Go to Labels → Auto-Label Settings.
2. Enable auto-labeling for specific labels.
3. Define the intent or criteria: e.g., "Apply 'Support' when the message asks for help or reports a problem."
4. Choose the mode:
   • Auto-apply — AI labels immediately, you review later
   • Suggest — AI suggests, you approve/reject

TIP

Start with "Suggest" mode to build confidence in AI accuracy before switching to auto-apply.

Bulk labeling

For organizing existing conversations:

1. Open the chat list.
2. Enter selection mode (checkbox icon at top).
3. Select conversations (or "Select All" matching current filter).
4. Click Bulk Actions → Apply Label.
5. Choose one or more labels to apply.

Perspectives

Perspectives are label-based views that filter your entire inbox:

1. Create a perspective from the filter bar.
2. Combine labels (e.g., "VIP" + "Unresolved").
3. Save as a named perspective.
4. Switch between perspectives to focus on different workloads.

Label rules

Automate label management with rules:

• "If no reply within 24 hours, apply 'Needs Follow-up'"
• "If message contains 'invoice', apply 'Billing'"
• "If from saved filter 'Hebrew speakers', apply 'Hebrew'"

Pro tips

• Translated label names: Labels can have translations so team members see them in their interface language.
• DNS (Do Not Send) list: A special system label that prevents campaigns from reaching opted-out contacts.
• Keep In Touch: Set per-label outreach thresholds for automatic follow-up surfacing.
• Segmentation: Labels are the primary building block for campaign segments.

Troubleshooting

Problem	Solution
AI labels are inaccurate	Refine your intent description; review and correct to train the system
Can't see auto-label settings	Ensure you're on Pro or Power plan
Bulk label is slow	Large selections are processed in batches — wait for completion